Feb
24
2009
0

Great Mustang Marketing by Ford

We thought this had to be the most innovative car billboard that we had seen to date.

It turns out the secret is that the billboard is made out of Lexan, a translucent material that blurs the image of everything behind it, creating the illusion of motion.

Written by danponjican in: General | Tags: ,
Jan
07
2009
1

New 2010 Ford Shelby GT500 Unveiled

2010 Ford Mustang Shelby GT500

2010 Ford Mustang Shelby GT500

The updated 2010 Ford Shelby GT500 was unveiled at the Detroit Auto show.  Power was bumped up to a crowd pleasing 540 HP and 510 lb-ft of torque as a result of improved air flow and tuning.  The suspension gets improvements in new dampening, springs and sway bars.  Early reports are that while the core handling characteristics are improved, overall ride quality is dramatically better than the earlier GT500 models.

smallish_3153860615_affe190886_oThe greatest improvements were made in the quality, namely in the interior.  Build quality improvements are immediately evident at first glance.  There are distinct improvements over the stock GT interiors.

The question that all are posing though may offer a slight disappointing answer, “Is this model lighter than the previous GT500?”  The answer is no.  Actually this facelift added 20lbs to the already beefy GT500 curb weight.

Full Ford Press Release:

2010 FORD SHELBY GT500 PACKS MORE POWERFUL PUNCH

• Ford’s Special Vehicle Team (SVT) delivers a more powerful 2010 Shelby GT500 increased to 540 horsepower, torque increased to 510 foot-pounds, downforce increased and drag reduced

• New gearbox enhancements, plus a standard 3.55:1 rear axle ratio, mean the 2010 Shelby GT500 will deliver improved acceleration performance, while providing better highway fuel efficiency

• Aggressive new exterior design features new functional details, such as the hood extractor to remove heat from the engine and “Gurney Flap” spoiler to tune rear downforce; world-class materials and craftsmanship create the most unique GT500 interior yet

• 2010 Shelby GT500 will be in dealer showrooms in spring

DEARBORN, Mich., Jan. 1, 2009 – The new 2010 Shelby GT500 delivers the most power and refinement ever for a Ford SVT-tuned performance Mustang – and a few surprises, too.

“The 2010 Shelby GT500 demonstrates Ford’s continuing commitment to high-performance vehicles,” said Derrick Kuzak, Ford group vice president, Global Product Development. “In addition to the numerous performance and refinement improvements inside and out, the 2010 Shelby GT500 is an estimated 2 miles per gallon more fuel efficient on the highway.” “We’re proud of the many of the enhancements that were developed jointly by the Ford and Shelby Automobiles team last year that we’ve now incorporated into the new 2010 Shelby GT500,” said Carroll Shelby, founder of Shelby Automobiles. “Building on what we learned to create the Shelby GT500KR, this new car offers a great combination of power, handling and braking. It is truly a special car that is a great deal of fun to drive.”

Ford’s Special Vehicle Team used the gains made on the 40th anniversary edition Shelby GT500KR “King of the Road” Mustangs as the performance starting point and built from there. The design team, with a nod to the original Shelby Cobras from the 1960s, takes those design cues even further with nuanced improvements in both the coupe and convertible, each of which boasts a more-refined interior.

“Working together on the KR, the Ford and Shelby teams developed new systems to continually improve the iconic Mustang,” stated Amy Boylan, president of Shelby Automobiles. “Those lessons learned are incorporated into the 2010 Shelby GT500. This approach will help maintain Mustang’s leadership position at the front of the pack and make the ownership experience even more enjoyable.”

“The muscle car segment is becoming even more competitive,” said Jamal Hameedi, chief nameplate engineer for SVT. “We need to uphold the Mustang badge with honor, the Shelby badge with honor and most importantly the Ford badge with honor. The 2010 GT500 is the car that will do all of that.”

More horsepower, more refinement, more functionality
The combination of added horsepower, refinement and functionality makes the 2010 Shelby GT500 a unique high-performance car. The 2010 Shelby GT500 delivers more horsepower and more torque than the outgoing model, thanks in part to advancements pioneered on the GT500KR.

The 2010 Shelby GT500 is powered by a supercharged and intercooled 5.4-liter dual overhead cam V-8 engine expected to produce 540 horsepower and 510 foot-pounds of torque. The redline is 6,250 rpm. The car’s aluminum power dome hood not only adds to the Shelby’s appearance, it helps cool the engine through a hood extractor.

The Shelby’s open-element air induction system features a conical air filter instead of a flat-panel closed system to reduce air restriction. This approach allows more air to be pumped through the engine, producing more power and increasing the engine’s efficiency.

A cold-air intake feeds the coolest air possible directly into the air box, helping further increase horsepower. The intake necessitated moving the Cobra snake badge to the other side of the grille to enable maximum airflow.

The twin-disc clutch on the six-speed manual transmission has been significantly upgraded, improving drivability and NVH. The discs on the 2010 Shelby GT500 are larger – 250 mm in diameter compared with 215 mm in diameter on the outgoing model – and made of copper and fiberglass to make them more robust.

A unique component of the twin-disc system is the control of the intermediate disc. Rather than floating, it instead has six straps that control the engagement of the clutch, improving drivability.

The 2010 Shelby GT500 offers customers improved straight-line acceleration, plus fuel savings when cruising on the highway in the top gears. Gears 1-4 remain the same, but fifth gear changes from .80 to .74 while sixth gear goes from .63 to .50, meaning that the 2010 Shelby GT500 will turn lower engine RPMs in those gears and deliver improved fuel efficiency. The new final drive ratio, from 3.31 to 3.55, enables the improved acceleration in lower gears while complementing the revised fifth and sixth gear ratios.

The Shelby’s distinct sounds will be apparent as always, though with new refinements, thanks to the work of the Noise, Vibration and Harshness (NVH) team. A patented resonator placed between the air filter and engine throttle body helps keep unwanted noise in check. “You still hear the supercharger but not so that it’s intrusive,” said Kerry Baldori, chief functional engineer for SVT. “It’s the same with the exhaust. You want people to know you’re driving something special, but you don’t want an exhaust note that overpowers the whole interior.

“We spent a lot of time getting the right sound quality out of the exhaust so you get that nice, crisp Shelby sound outside and a pleasant sound inside the cabin. It’s a nice balance; one isn’t overpowering the other.”

Driving dynamics also are improved, thanks to SVT’s signature chassis tuning as well as new 19-inch Goodyear F1 Supercar tires and forged aluminum wheels on the 2010 Shelby GT500 coupe and 18s on the convertible.

Spring and dampers have been optimized for better roll control, giving customers more confidence when braking, accelerating or turning. The new chassis tuning takes its philosophy from the KR program, with a greater emphasis placed on primary body control.

The team also stiffened the steering shaft.

“All our changes were about making the car to respond as fast and as predictable as possible,” Hameedi said. “The 2010 Shelby GT500 conveys an athletic, confident feel. The shifter, clutch pedal, brake-pedal efforts and overall steering efforts are easier now. We wanted to make sure we had a nice, crisp short-throw shifter that was easy to go from gear to gear.”

The Goodyear F1 Supercar 19-inch tires have been upgraded, too. SVT members developed a “recipe” for the attributes and characteristics they wanted in the tire, which Goodyear’s team of engineers, designers and manufacturers brought to life. The result is better grip, better handling and better NVH properties, leading to a better customer experience.

The wheels themselves complement the high-performance nature of the 2010 Shelby GT500. The 19-inch wheels are forged aluminum wheels milled on both sides. The extra machining process creates “blade” spokes with very thin, yet strong, cross-sections. The spokes have a specific curve from the rim to the hub, not only for strength, but also to accentuate the offset and width of the tires.

The 2010 Shelby GT500 features AdvanceTrac, Ford’s stability control system with several options for performance. The default “on” mode accommodates every-day driving, and a Sport mode delivers for those wanting to put the Shelby GT500 through its paces on the track. The system also can be turned completely off, although the anti-lock brake system and other active safety systems remain in place. Standard safety equipment includes: dual stage front air bags, side-impact air bags and Ford’s Personal Safety System.

Numerous aerodynamic upgrades, including a redesigned splitter, were made to the front end of the 2010 Shelby GT500.

“We worked hard to get as much downforce with as little drag as possible,” Baldori said. “We worked to seal off the air that comes in the front so it can’t go underneath the car. We spent a lot time sealing components such as the radiator and intercoolor to get rid of all the leak paths.

“The result of this evolution of aerodynamics is we’ve increased downforce, reduced drag and improved the overall efficiency of the 2010 Shelby GT500.”

Directing the air so it’s used most efficiently was a painstaking process that ultimately will be rewarding to customers. The design of the front fascia and the car’s “flush” hood helps focus air flow. The top grille focuses air into the radiator, with a rubber flap inside the engine compartment helping to seal the system. The lower grille helps cool the intercooler. SVT engineers also went as far to block off specific diamonds in the front of the 2010 Shelby GT500’s distinctive grille to help maintain the correct cooling and aerodynamic balance. A meaner, reskinned snake ready to take to the streets

The 2010 Shelby GT500 is the most-robust design and most-distinctive model of the new 2010 Mustang lineup. “The design we chose was a ‘flush’ hood where the fascia defines the entire front of the vehicle,” Hameedi said. “That’s very hard to execute from an engineering standpoint, but it really sets the Shelby off as very, very different from the base Mustang.”

“This epitomizes the ultimate Mustang,” added George Saridakis, Exterior Design manager of the Mustang and Shelby GT500. “It’s all about power and expressing power.”

Saridakis said his team took a cue from the Shelby AC Cobra 427 with respect to the front grilles, which are gaping and appear ready to swallow the road.

Another obvious difference for the Shelby is the addition of racing stripes, which also will now be available on the convertible. “Racing stripes made their mark on 1960s-era Ford performance vehicles,” Hameedi notes. “That’s something we feel is a key part of the Shelby performance DNA – maybe more so than some of our competition.”

Rounding out the Shelby’s exterior modifications are the unique signature coiled Cobra badges on the front grille and front fenders, a more aggressive front splitter and lower-drag rear spoiler, which added to improved aerodynamic features, round out the exterior modifications. “We wanted the spoiler raked back aggressively to minimize drag, but we also have an integrated  Gurney Flap that provides the downforce,” Saridakis said.

What’s inside counts with the 2010 Shelby GT500
The base 2010 Mustang received a powerful new interior design. For the GT500, the interior design team members challenged themselves to raise the bar even higher to create the ultimate Shelby Mustang interior.

Using genuine materials such as real leather in all seats, real aluminum on the instrument panel and Alcantara inserts on the seats and steering wheel gave the appearance a precisely crafted, jewel-like yet functional feel. “You’ll definitely know you’re in a Shelby,” said Douglas Gaffka, Chief Designer, Shelby GT500.

The genuine aluminum finish panels have a unique-to-GT500 three-dimensional dimpled texture pattern inspired by racing clutch plates, braided hoses and cross-drilled racing brake rotors. The pattern has been painstakingly tuned to compensate for the compound curvature of the instrument panels. In addition, the “GT500” logo has been discretely engraved into the aluminum in front of the passenger as a nod to classic Shelby Mustangs of the 1960s.

This unique aluminum finish panel is fully encapsulated by an exquisite soft seamless TPO (Thermoplastic Olefin) instrument panel with a shape that resonates with Mustang’s powerful heritage. The center stack flows into the console and features a sub-flush shifter trim ring, flush cup holder door and lockable console stowage featuring the word “SHELBY” engraved in its Satin Liquid Chrome release button.

All 2010 Mustangs and Shelbys feature bright 360-degree rings surrounding the gauge cluster, uninterrupted by the steering column. These rings will come in chrome for the Mustang and a Satin Liquid Chrome finish for the GT500. This finish is featured throughout the interior. An intricate cobra is etched into the center of the aluminum steering wheel badge. The Shelby Cobra appears at startup on the navigation screen, and the familiar red “SVT” logo utilizes new ambient lighting to illuminate the door scuffplate.

“When customers drive this car, they’re not only going to be impressed by the performance and the Shelby heritage, but they’re going to see all these carefully designed details and know they’ve bought a well-crafted car,” Saridakis said.

Even the classic white shift knob – an icon of Shelby Mustang DNA from years past – received special attention. First, it had to be the traditional white. It also had to be specific to the Shelby.
The answer was to combine the racing-stripes theme with the traditional “H” pattern found on shifters to create a one-of-a-kind knob. Like the exterior, the racing stripes wrap from end to end, encircling the knob.

Wide suite of standard features on the 2010 Shelby GT500

The 2010 Shelby GT500 includes several Ford innovations and industry-exclusive standardfeatures, including:

• SYNC: The voice-activated hands-free in-car communication and entertainment systemdeveloped by Ford and Microsoft. The system fully integrates most Bluetooth-enabledmobile phones and digital media players, providing customers hands-free cell phone andmusic selection capabilities – plus new 911 Assist and Vehicle Health Report provided withno monthly fees.

911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in theevent of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed,as calls are placed directly to local 911 operators.

Vehicle Health Report (VHR): SYNC gathers relevant information from the major vehicle control modules and packages diagnostic data into a usable format in a matter ofminutes. That data packet is sent to Ford via an 800-number automatically dialed using the customer’s paired and operable mobile phone.

• Ambient Lighting System with MyColor™ allows drivers to customize the interior lightingof the vehicle to suit their mood. The enhanced MyColor system features seven base colors –ice blue, purple, blue, orange, red, white and green. Customers also can create 125 custom colors by mixing the red-green-blue palette.

Available options:
• Voice-Activated Navigation with SIRIUS Travel Link™ is an industry-leading technologythat will provide users with a unique, information-rich in-car experience. The suite of dataservices includes up-to-the-minute real-time traffic data with accident and incidentinformation for 78 markets, coast-to-coast weather data including current conditions andfive-day forecasts and fuel price information for more than 120,000 gas stations. SIRIUSTravel Link also offers sports scores and schedules and a listing of more than 4,500 movietheaters with movie times, theater addresses, movie synopses and more.

This combination of outstanding performance coupled with a fresh, exciting, well-crafted interiorintensely focused on improving the entire experience will make the 2010 Shelby GT500 evenmore sought after, and a fitting addition to a long and proud history.

The 2010 Shelby GT500 will be in dealer showrooms in spring. The cars will be built at the Auto Alliance International Plant in Flat Rock, Mich.

Written by danponjican in: General | Tags: , ,
Oct
20
2008
0

Premium vs Regular – A test done using a 1999 Ford Mustang GT

I’ve debated with people for a long time during my ownership of my mustang on whether or not to use premium or regular. I’ve herd many arguments made that unlike its other models, like the cobra, that it did not in fact require premium to run well. In fact, I had herd only arguments for using regular at first, so I started using regular, and at first they seemed to be right.

However after some time, I myself started noticing some issues with my car… in particular that it would stall while idling more frequently than I cared for it to do. I was told this could be the result of bad gas, so I moved to other gas stations hoping for better results, but with no luck. Finally one day I decided to try using premium again, and see if that would solve the problems I was having, and within 2 weeks and every day since I hadn’t had any problems.

After telling this story to those who argued that regular was what I should be using, they were still not buying into my logic. Simply put, they said a mustang GT would not run any worse with regular, and I even had someone say it would run better with regular. The arguments eventually boiled down to me saying that the small amount more paid for premium was worth it for me to put my mind at ease.

Recently I made a trip from New Jersey to North Carolina and back, which happened to be exactly a 600 mile trip. I noticed a few things during this trip.

1. I got amazing mileage on the highway (23-26 vs my 16-19 city)
2. That I used almost exactly 2 full tanks of gas to make this trip.

On my return I decided to perform a little experiment, I would use one full tank of regular, and one full tank of premium and compare results. The results were quite shocking. Using regular I got about ~23 MPG, and using premium I got about ~25 MPG. I thought right away, that I finally had some proof that a Mustang GT would perform better with premium, and not only that I considered it might even be cheaper to use premium in the long run. I did some math and came up with the following:

1 Gallon of Regular cost $2.999 for $3 for ease. 1 Gallon of Premium costs about .30 more, so $3.30. If you used exactly 40 dollars with both you get ~13.33 gallons with regular, and ~12.12 gallons with premium. Multiply that by the mileage, and you get 306 miles with 40 dollars on regular, and 303 miles with the same amount using premium.

Not quite more efficient, but this does prove at least one thing. The mileage gained using premium makes up for its cost, and if my suspicions are right you will perform better with it as well.
So final thoughts: If you have a Ford Mustang GT, I would strongly suggest using premium, despite what other may say.

Written by danponjican in: General | Tags: , ,
Oct
13
2008
1

New Competitor in High End Car Waxes

DetailingGurus.com released the latest competitor in the ultra-high end car waxes.  GuruWax claims 53% content of the highly desireable and expensive Brazilian White carnauba wax (see Auto Detailing Wiki article on Carnauba Wax).  This comes in the light of the extrememly popular Zymol and Swissvax lines of high carbauba content car waxes.  Zymol’s upper end will cost you over $10,000 while Swissvax a bit under that.

GuruWax - All New Premium Concourse Car Wax

GuruWax - All New Premium Concourse Car Wax

Exotic car owners looking for that last 2% of edge over casual detailers and DIY car wax enthusiasts are willing to pay premiums for world class performance both with their cars and their car care products.  GuruWax comes in at a bargain at less than $70 a tub.

DetailingGurus.com Press Release
GuruWax – All New Premium Concourse Car Wax

Winston-Salem, NC-October 13, 2008-DetailingGurus.com introduced GuruWax, a premium concourse grade carnauba car wax for high-end customers.

The most discriminating car owners look for the unmatched look of Brazilian white carnauba wax. While others have matched the durability, nothing can come close to the warm, reflective glow of a high carnauba content wax. Most over the counter waxes offer little to no actual Brazilian No.1 White Carnauba wax content because of the sheer price of this raw material. Synthetic materials often replace this highly desirable ingredient compromising quality for cost.

GuruWax is a unique blend of natural coconut, almond, propolis and banana oils with 53% by volume of Brazilian No. 1 White Carnauba wax, the purest, hardest and most transparent natural wax in the world.

The natural coconut, almond, propolis and banana oils found in this fine wax produce a fresh aromatic fragrance that you can enjoy while you protect your car from outside contaminants and paint corrosion.

GuruWax has been created exclusively for the die-hard fan of the highest levels of supreme gloss, shine and shimmer. This product is sure to turn the heads of even the toughest critic. The natural oils used in this product makes paint “drip off of your vehicle” and is formulated with a liquid crystal polymer for extended longevity and durability.

GuruWax is a brilliant paste that offers a deep warm shine that is proven to be excellent for any color of paint. The unique blend of oils and liquid crystal polymers is specially formulated to bring out dark and metallic colors.

The retail cost is $69.99 per tub and is available on DetailingGurus.com for online order only.

Detailing Gurus aims to provide the amateur to professional auto detailer with knowledge regarding auto cleaning & auto detailing, and quality products to achieve the protection and shine that your car deserves. Our tutorials and videos will help provide a level of comfort and understanding for detailers that are just starting out in the world of professional auto detailing. We show you the tricks of the trade that can save you thousands of dollars in costly repaint jobs, and provide you with world-class and affordable detailing products that have been tested and reviewed by other detailers just like you.

Whether you are looking for the best car wax, car polish or the latest and greatest buffer, orbital or machine polisher Detailing Gurus will help you choose the right product to meet all your auto detailing goals. Please do not hesitate to contact us with all your questions by using the “Contact” button at the top of every page. We are committed to your success in all your car cleaning ventures.

For more information, contact Dan Ponjican at danponjican@gmail.com or call Dan at Detailing Gurus at (336) 250-9195.

Written by danponjican in: General | Tags: , ,

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